Content Plan — March 2026

via
__andy

Nine posts. Three weeks. Break the seal on a personal brand that's been ready since last year.

9
Posts
3
Weeks
5
Locations
16K+
Assets in Library
@via__andy
Travel · Food · Lifestyle
Max
Scroll
02 — Brand Identity

Who Is
Via Andy

Understated. Specific. British English. The content speaks for itself.
03
03 — Voice & Pillars

The Rules

Andy Nguyen. Director of Operations at a digital agency by day. Travel obsessive, home cook, and quiet luxury advocate by nature. This isn't a brand — it's a lens on how one person moves through the world with intention.

✈️
Luxury Travel
Show the experience, not the price tag. Specific details over superlatives. "Forty square feet at forty thousand feet."
🍜
Fine Dining & Food
From Michelin-tier to homemade phở. Vietnamese roots, Melbourne palate, global appreciation.
🏙️
Melbourne Lifestyle
Restaurants, bars, weekends, hidden gems. A local who knows the city.
⚡
Developer / Tech
AI agents, 360° video workflows, automation. The intersection of building and living.
Caption style
✅ This
"Caviar service. Forty thousand feet."
"Bún thịt nướng at 40,000 đồng."
"Golden hour doing the heavy lifting."
❌ Not this
"OMG this is INSANE!!"
"Living my best life ✨🙌"
"Luxury at its finest"
04 — The Plan

Nine
Posts

Curated from 16,000+ photos and videos across Melbourne, Saigon, China, Byron Bay, and Shenzhen.
05
Post 1 — Week 1
Saigon rooftop Tiger Beer
Post 1 · The Hero

Saigon Rooftop

📍 Ho Chi Minh City · Nov 2025
Travel Lifestyle
"Checking in from the top of HCMC. 🐯🌆"
Why first: Opens the grid with the highest aesthetic score in the entire 2025 library (0.844). Infinity pool + city skyline + Tiger Beer = immediately signals what this account is about.
06
Post 2 — Week 1
Xiamen cafe portrait
Post 2 · Architecture + Portrait

Xiamen Cafe

📍 Xiamen, China · Dec 2025
Travel
"☕️ + 🏛️ Xiamen mornings."
Why here: Architectural beauty — white arches, geometric tiles, beautiful depth. Personal and intimate. Warm tones contrast with the Saigon blue.
07
Post 3 — Week 1
Vietnamese feast overhead
Post 3 · Bring It Home

Vietnamese Feast

📍 Melbourne · Jan 2026
Food Lifestyle
"Dinner for two, Vietnamese-style. 🌿🦪"
Why here: Pulls the viewer from travel into Andy's home life. Vietnamese heritage front and centre — fresh herbs, rice paper, Bo La Lot, oysters. This is how Sundays look.
08
Post 4 — Week 2
Brisbane golden hour
Post 4 · Golden Hour

Story Bridge Sunset

📍 Brisbane · Oct 2025
Travel Lifestyle
"Golden hour doing the heavy lifting. 🌅 Story Bridge."
Why here: Cinematic golden hour magic. Dramatic lens flare, warm tones, shimmering river. Creates strong visual contrast after the food flat lay.
09
Post 5 — Week 2
Xiamen cat
Post 5 · The Breather

Xiamen Cat

📍 Xiamen, China · Nov 2025
Lifestyle
"Made a friend in Xiamen. 🐈 This one had impeccable taste."
Why here: Mid-grid needs a lighter moment. Cat content reliably drives comments and saves. Grey fur + orange scarf on cream — visually warm. Breathing room.
10
Post 6 — Week 2
Shanghai Bund at night
Post 6 · Urban Scale

The Bund at Night

📍 Shanghai · Nov 2025
Travel
"The Bund at night. Worth every minute of jet lag. 📍 Shanghai"
Why here: Big, dramatic, iconic. Oriental Pearl Tower in pink and gold, reflections in the Huangpu River. Establishes the China trip chapter. Dark tones balance the previous lighter posts.
11
Post 7 — Week 3
LED face mask
Post 7 · Neon Pop

Sunday Reset

📍 Melbourne · Dec 2025
Lifestyle
"No thoughts, head empty. Just the glow. 🌸 Sunday reset."
Why here: Neon pink LED mask pops against the previous night skyline blues and golds. Scroll-stopping. Shows the life in Melbourne between trips. Skincare as sci-fi.
12
Post 8 — Week 3
Byron Bay countryside
Post 8 · Nature & Partnership

Byron Hinterland

📍 Northern NSW · Oct 2025
Travel Lifestyle
"Green hills and good company. 🌿 Northern NSW."
Why here: Palette refresh — vivid greens, soft light, open sky after the neon pink. Rolling hills, couple selfie, distinctly Australian. Signals partnership and outdoors.
13
Post 9 — Week 3
Shenzhen canal
Post 9 · The Closer

Shenzhen's Quiet Side

📍 Shenzhen · Dec 2025
Travel
"Shenzhen's quieter side. 🌿 Not all of it looks like the future."
Why here: Calm, symmetrical, architectural. Pedestrian bridge, lush trees, water reflection. Closes the grid with a reflective, peaceful note. Sets up future content beautifully.
14 — Grid Preview

Instagram Grid Preview

Here's how the first 9 posts will look on Instagram. Click any tile to see the full photo, caption, and location.

AN
9posts
—followers
—following
Andy Nguyen
Melbourne · Saigon · Wherever the food is good
Quiet luxury, loud flavours
ven.com.au
Post 9
9
Post 8
8
Post 7
7
Post 6
6
Post 5
5
Post 4
4
Post 3
3
Post 2
2
Post 1
1

🎨 Grid Colour Flow

1. Saigon — Blue + Turquoise
2. Xiamen — White + Gold
3. Melbourne — Green + Earthy
4. Brisbane — Gold + Orange
5. Xiamen — Orange + Cream
6. Shanghai — Gold + Deep Navy
7. Melbourne — Neon Pink
8. Byron — Vivid Green
9. Shenzhen — Grey + Green

📊 Pillar Coverage

Travel — Posts 1, 2, 4, 6, 8, 9 (67%)
Lifestyle — Posts 5, 7 (22%)
Food — Post 3 (11%)

💡 Bio Options

  1. Melbourne · Saigon · Wherever the food is good
  2. Travel, food, Melbourne. British spelling.
  3. Quiet luxury, loud flavours. 📍 Melbourne
  4. The details matter more than the destination.
Post 1

Post 1 — Saigon Rooftop

📍 Ho Chi Minh City · Nov 2025 · Aesthetic: 0.844
"Checking in from the top of HCMC. 🐯🌆"
Post 2

Post 2 — Xiamen Cafe

📍 Xiamen, China · Dec 2025 · Aesthetic: 0.660
"☕️ + 🏛️ Xiamen mornings."
Post 3

Post 3 — Vietnamese Feast

📍 Melbourne · Jan 2026 · Aesthetic: 0.708
"Dinner for two, Vietnamese-style. 🌿🦪"
Post 4

Post 4 — Story Bridge Sunset

📍 Brisbane · Oct 2025 · Aesthetic: 0.727
"Golden hour doing the heavy lifting. 🌅 Story Bridge."
Post 5

Post 5 — Xiamen Cat

📍 Xiamen, China · Nov 2025 · Aesthetic: 0.663
"Made a friend in Xiamen. 🐈 This one had impeccable taste."
Post 6

Post 6 — The Bund at Night

📍 Shanghai · Nov 2025 · Aesthetic: 0.688
"The Bund at night. Worth every minute of jet lag. 📍 Shanghai"
Post 7

Post 7 — Sunday Reset

📍 Melbourne · Dec 2025 · Aesthetic: 0.743
"No thoughts, head empty. Just the glow. 🌸 Sunday reset."
Post 8

Post 8 — Byron Hinterland

📍 Northern NSW · Oct 2025 · Aesthetic: 0.710
"Green hills and good company. 🌿 Northern NSW."
Post 9

Post 9 — Shenzhen's Quiet Side

📍 Shenzhen · Dec 2025 · Aesthetic: 0.687
"Shenzhen's quieter side. 🌿 Not all of it looks like the future."
15
15 — Timeline

Three
Weeks

Post schedule for the first wave. Three posts per week — Mon, Wed, Fri cadence.

Week 1
Mon: Post 1 — Saigon Rooftop (the hero opener)
Wed: Post 2 — Xiamen Cafe (architecture + portrait)
Fri: Post 3 — Vietnamese Feast (food, home, heritage)
Week 2
Mon: Post 4 — Story Bridge Sunset (golden hour)
Wed: Post 5 — Xiamen Cat (breather, engagement driver)
Fri: Post 6 — The Bund at Night (urban drama)
Week 3
Mon: Post 7 — Sunday Reset (neon pop, lifestyle)
Wed: Post 8 — Byron Hinterland (nature, couple)
Fri: Post 9 — Shenzhen Canal (calm closer)
16
16 — Next Steps

Ship
It

The brand docs are written. The photos are picked. The captions are drafted. The only thing left is posting.

Action Items

  1. 1

    Review this grid. Swap any photos that don't feel right. Tweak captions.

  2. 2

    Check 5 uncached photos. Z_PKs 74020, 73465, 73690, 73803, 73832 scored high but need manual review in Photos.app.

  3. 3

    Export final photos. Full resolution from Photos library for each of the 9 posts.

  4. 4

    Post #1. The Saigon rooftop. Break the seal. Everything after that is momentum.